Different Ads, different psyche

My friend M took a very "modest" Chinese "egg custard" ad in Shanghai this summer, and posted it on her blog. It says: "Macao's Lilian egg custard 'probably' is the best custard in Shanghai".

Weeks later, I found another not-too-modest ad printed on a menu of a restaurant in Santa Monica, which responds to the Chinese ad very well. The American ad says: "Omelette Parlor 'probably' (which is crossed out) the best omelettes in the west".

Just an interesting find.